diff --git a/src/pretix/presale/context.py b/src/pretix/presale/context.py
index 0b6a26df9..5ac664446 100644
--- a/src/pretix/presale/context.py
+++ b/src/pretix/presale/context.py
@@ -85,6 +85,7 @@ def _default_context(request):
     else:
         pretix_settings = GlobalSettingsObject().settings
 
+    ctx['google_site_verification'] = pretix_settings.get('google_site_verification', as_type=str)
     text = pretix_settings.get('footer_text', as_type=LazyI18nString)
     link = pretix_settings.get('footer_link', as_type=LazyI18nString)
 
diff --git a/src/pretix/presale/templates/pretixpresale/event/base.html b/src/pretix/presale/templates/pretixpresale/event/base.html
index 25ccd6cf2..0ee1be9a1 100644
--- a/src/pretix/presale/templates/pretixpresale/event/base.html
+++ b/src/pretix/presale/templates/pretixpresale/event/base.html
@@ -19,6 +19,9 @@
     {% if social_image %}
         <meta property="og:image" content="{{ social_image }}" />
     {% endif %}
+    {% if google_site_verification %}
+        <meta name="google-site-verification" content="{{ google_site_verification }}" />
+    {% endif %}
     {{ block.super }}
 {% endblock %}
 {% block above %}