diff --git a/src/pretix/presale/templates/pretixpresale/event/base.html b/src/pretix/presale/templates/pretixpresale/event/base.html
index 0163381b7..25ccd6cf2 100644
--- a/src/pretix/presale/templates/pretixpresale/event/base.html
+++ b/src/pretix/presale/templates/pretixpresale/event/base.html
@@ -79,12 +79,12 @@
             {% if event_logo and event_logo_image_large %}
                 <a href="{% eventurl event "presale:event.index" cart_namespace=cart_namespace|default_if_none:"" %}"
                    aria-label="{% trans 'Homepage' %}" title="{% trans 'Homepage' %}">
-                    <img src="{{ event_logo|thumb:'1170x5000' }}" alt="" class="event-logo" />
+                    <img src="{{ event_logo|thumb:'1170x5000' }}" alt="{{ event.name }}" class="event-logo" />
                 </a>
             {% elif event_logo %}
                 <a href="{% eventurl event "presale:event.index" cart_namespace=cart_namespace|default_if_none:"" %}"
                    aria-label="{% trans 'Homepage' %}" title="{% trans 'Homepage' %}">
-                    <img src="{{ event_logo|thumb:'5000x120' }}" alt="" class="event-logo" />
+                    <img src="{{ event_logo|thumb:'5000x120' }}" alt="{{ event.name }}" class="event-logo" />
                 </a>
             {% else %}
                 <h1>