diff --git a/src/pretix/base/services/mail.py b/src/pretix/base/services/mail.py
index 6561651d2..1f4257c1f 100644
--- a/src/pretix/base/services/mail.py
+++ b/src/pretix/base/services/mail.py
@@ -405,8 +405,12 @@ def mail_send_task(self, *args, to: List[str], subject: str, body: str, html: st
         attach_cid_images(html_message, cid_images, verify_ssl=True)
         email.attach_alternative(html_message, "multipart/related")
 
+    log_target = None
+
     if user:
         user = User.objects.get(pk=user)
+        error_log_action_type = 'pretix.user.email.error'
+        log_target = user
 
     if event:
         with scopes_disabled():
@@ -426,12 +430,15 @@ def mail_send_task(self, *args, to: List[str], subject: str, body: str, html: st
     with cm():
         if customer:
             customer = Customer.objects.get(pk=customer)
-        log_target = user or customer
+            if not user:
+                error_log_action_type = 'pretix.customer.email.error'
+                log_target = customer
 
         if event:
             if order:
                 try:
                     order = event.orders.get(pk=order)
+                    error_log_action_type = 'pretix.event.order.email.error'
                     log_target = order
                 except Order.DoesNotExist:
                     order = None
@@ -574,7 +581,7 @@ def mail_send_task(self, *args, to: List[str], subject: str, body: str, html: st
                 except MaxRetriesExceededError:
                     if log_target:
                         log_target.log_action(
-                            'pretix.email.error',
+                            error_log_action_type,
                             data={
                                 'subject': 'SMTP code {}, max retries exceeded'.format(e.smtp_code),
                                 'message': e.smtp_error.decode() if isinstance(e.smtp_error, bytes) else str(e.smtp_error),
@@ -587,7 +594,7 @@ def mail_send_task(self, *args, to: List[str], subject: str, body: str, html: st
             logger.exception('Error sending email')
             if log_target:
                 log_target.log_action(
-                    'pretix.email.error',
+                    error_log_action_type,
                     data={
                         'subject': 'SMTP code {}'.format(e.smtp_code),
                         'message': e.smtp_error.decode() if isinstance(e.smtp_error, bytes) else str(e.smtp_error),
@@ -618,7 +625,7 @@ def mail_send_task(self, *args, to: List[str], subject: str, body: str, html: st
                     message.append(f'{e}: {val[0]} {val[1].decode()}')
 
                 log_target.log_action(
-                    'pretix.email.error',
+                    error_log_action_type,
                     data={
                         'subject': 'SMTP error',
                         'message': '\n'.join(message),
@@ -635,7 +642,7 @@ def mail_send_task(self, *args, to: List[str], subject: str, body: str, html: st
                 except MaxRetriesExceededError:
                     if log_target:
                         log_target.log_action(
-                            'pretix.email.error',
+                            error_log_action_type,
                             data={
                                 'subject': 'Internal error',
                                 'message': f'Max retries exceeded after error "{str(e)}"',
@@ -646,7 +653,7 @@ def mail_send_task(self, *args, to: List[str], subject: str, body: str, html: st
                     raise e
             if log_target:
                 log_target.log_action(
-                    'pretix.email.error',
+                    error_log_action_type,
                     data={
                         'subject': 'Internal error',
                         'message': str(e),
diff --git a/src/pretix/control/logdisplay.py b/src/pretix/control/logdisplay.py
index 7cf4f1ee5..7c6a91cea 100644
--- a/src/pretix/control/logdisplay.py
+++ b/src/pretix/control/logdisplay.py
@@ -719,6 +719,7 @@ class CoreUserImpersonatedLogEntryType(UserImpersonatedLogEntryType):
     'pretix.customer.anonymized': _('The account has been disabled and anonymized.'),
     'pretix.customer.password.resetrequested': _('A new password has been requested.'),
     'pretix.customer.password.set': _('A new password has been set.'),
+    'pretix.customer.email.error': _('Sending of an email has failed.'),
     'pretix.reusable_medium.created': _('The reusable medium has been created.'),
     'pretix.reusable_medium.created.auto': _('The reusable medium has been created automatically.'),
     'pretix.reusable_medium.changed': _('The reusable medium has been changed.'),
@@ -752,6 +753,7 @@ class CoreUserImpersonatedLogEntryType(UserImpersonatedLogEntryType):
     'pretix.user.anonymized': _('This user has been anonymized.'),
     'pretix.user.oauth.authorized': _('The application "{application_name}" has been authorized to access your '
                                       'account.'),
+    'pretix.user.email.error': _('Sending of an email has failed.'),
     'pretix.control.auth.user.forgot_password.mail_sent': _('Password reset mail sent.'),
     'pretix.control.auth.user.forgot_password.recovered': _('The password has been reset.'),
     'pretix.control.auth.user.forgot_password.denied.repeated': _('A repeated password reset has been denied, as '