diff --git a/src/pretix/plugins/wallet/serializer.py b/src/pretix/plugins/wallet/serializer.py
new file mode 100644
index 000000000..e69de29bb
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/app.vue b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/app.vue
index cb59ad70d..e1d9d554a 100644
--- a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/app.vue
+++ b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/app.vue
@@ -1,37 +1,41 @@
 <script setup lang="ts">
 import { ref } from 'vue'
 import StyleSettings from './style-settings.vue'
+import Select from './input/select.vue'
+import Input from './input/input.vue'
 
-const STYLES = JSON.parse(document.querySelector('#styles')?.textContent ?? '{}')
-const VARIABLES = JSON.parse(document.querySelector('#variables')?.textContent ?? '{}')
-const FORM_ERRORS = JSON.parse(document.querySelector('#form_errors')?.textContent ?? '{}')
-const FORM_DATA = JSON.parse(document.querySelector('#form_data')?.textContent ?? '{}')
+const gettext = (window as any).gettext
 
-const style = ref<string | null>(FORM_DATA.style ?? null)
-const name = ref<string>(FORM_DATA.name ?? '')
-const layout = ref(JSON.parse(FORM_DATA.layout ?? '{}') ?? {})
+// TODO: Move to store?
+const STYLES: Styles = JSON.parse(document.querySelector('#styles')?.textContent ?? '{}')
+const VARIABLES: VariableConfig = JSON.parse(document.querySelector('#variables')?.textContent ?? '{}')
+const FORM_ERRORS: Record<string, Array<string>> = JSON.parse(document.querySelector('#form_errors')?.textContent ?? '{}')
+const LAYOUT: Layout = JSON.parse(document.querySelector('#layout')?.textContent ?? '{}')
+
+const name = ref<string>(LAYOUT.name ?? '')
+const style = ref<string | null>(LAYOUT.style ?? null)
+const layout = ref<LayoutData>(LAYOUT.layout ?? {fields: {}})
 </script>
 
 <template lang="pug">
     // TODO: add :key for all `v-for`s
-    //- pre
-    //-     code {{ STYLES }}
+    // TODO: i18n
+    details
+        pre
+            code {{ FORM_ERRORS }}
     .row
         .col-md-8
+            // TODO: show error text
             .form-group(:class='"name" in FORM_ERRORS ? "has-error" : ""')
-                label.control-label(for="layout-info-name") Name
-                input#layout-info-name.form-control(v-model="name" name="name")
+                Input(label="Name" v-model="name" name="name" :errors="FORM_ERRORS['name']")
 
             .form-group(:class='"style" in FORM_ERRORS ? "has-error" : ""')
-                label.control-label(for="layout-info-style") Style
-                select#layout-info-style.form-control(v-model="style" name="style")
-                    option(v-for="styleconfig in STYLES" :key="styleconfig.identifier" :value="styleconfig.identifier") {{ styleconfig.name }}
+                Select(label="Style" v-model="style" :choices="Object.values(STYLES).map(x => [x.identifier, x.name])" name="style" :errors="FORM_ERRORS['style']")
 
-            StyleSettings(v-model="layout" :style="style" :styles="STYLES" :variables="VARIABLES")
+            StyleSettings(v-if="style" v-model="layout" :style="style" :styles="STYLES" :variables="VARIABLES")
         .col-md-4
             .panel.panel-default
                 .panel-heading Preview
-                    // TODO: i18n
                 .panel-body
                     // TODO: Preview
                     pre
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/field-settings.vue b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/field-settings.vue
index 0ba28ad73..76f8b0514 100644
--- a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/field-settings.vue
+++ b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/field-settings.vue
@@ -1,55 +1,60 @@
 <script setup lang="ts">
-import { computed } from 'vue'
-import OptionalSelect from './optional-select.vue'
+import { computed, reactive } from 'vue'
+import Select from './input/select.vue'
+import Input from './input/input.vue'
+import TextContent from './text-content.vue'
+
+const gettext = (window as any).gettext
 
 const props = defineProps<{
-	field: any // TODO
-	overflows: [string, string][],
-	variables: any // TODO
+	field: FieldGroupDefinition
+	overflows: FieldGroupDefinition[],
+	variables: Variables
 }>()
-const fieldConfig = defineModel<any>({ required: true })
+const fieldConfig = defineModel<FieldConfig>({ required: true })
 
-const overflowOptions = computed(() => {
+const overflowOptions = computed((): Array<[string|null, string]> => {
 	if (props.overflows.length) {
-		return [...props.overflows.map(x => [x.identifier, x.name]), [null, "Do not overflow"]]
+		return [...props.overflows.map((x): [string, string] => [x.identifier, x.name]), [null, "Do not overflow"]]
 	} else {
 		return []
 	}
 })
 
+
 function addVariable() {
-	fieldConfig.value.entries.push({"label": null, "value": null})
+	fieldConfig.value.entries.push({"type": "placeholder", "label": null, "content": null})
 }
+
 </script>
 
 <template lang="pug">
-    //- pre
-    //-     code {{ props }}
     .panel.panel-default
         .panel-heading
             h3.panel-title {{ field.name }}
         .panel-body
-            .form-group(v-if="props.variables[field.entry_type]")
+            .form-group
                 span.text-muted These fields appear somewhere and are visible too.
-                // TODO: for="..." / labeledby?
-                h4 Fields
+                h4 {{ gettext("Content") }}
                 .row.form-group(v-for="n in fieldConfig.entries.length")
                     .col-md-5
-                        // TODO: i18n
-                        label.control-label Label
-                        input.form-control(v-model="fieldConfig.entries[n-1].label")
-                    .col-md-6
-                        label.control-label Value
-                        select.form-control(v-model="fieldConfig.entries[n-1].value")
-                            option(v-for="(config, id) in props.variables[field.entry_type]" :key="id" :value="id") {{ config.label }}
+                        Input(:label="gettext('Label')" v-model="fieldConfig.entries[n-1].label")
+                    .col-md-6(v-if='field.entry_type == "text"')
+                        TextContent(v-model="fieldConfig.entries[n-1]"
+                                    :variables="props.variables")
+                    .col-md-6(v-else-if='field.entry_type == "image"')
+                        Select(:label="gettext('Content')"
+                                       v-model="fieldConfig.entries[n-1].content"
+                                       :choices="Object.entries(props.variables).map(([k,v]) => [k, v.label])"
+                                    )
                     .col-md-1
                         label.control-label &nbsp;
-                            span.sr-only "Delete"
+                            span.sr-only {{ gettext('Delete')}}
                         button.btn.btn-danger(type="button" @click="fieldConfig.entries.splice(n-1, 1)")
                             i.fa.fa-trash
-                            span.sr-only "Delete"
+                            span.sr-only {{ gettext('Delete')}}
                 button.btn.btn-default(type="button" @click="addVariable")
                     i.fa.fa-plus
-                    span.sr-only Add field
-            OptionalSelect(label="Overflow to ..." :choices="overflowOptions" v-model="fieldConfig.overflow")
+                    span.sr-only {{ gettext("Add field") }}
+            Select(:label="gettext('Overflow to …')" :choices="overflowOptions" v-model="fieldConfig.overflow")
 </template>
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/input/input.vue b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/input/input.vue
new file mode 100644
index 000000000..9a286d20d
--- /dev/null
+++ b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/input/input.vue
@@ -0,0 +1,20 @@
+<script setup lang="ts">
+import { useId } from 'vue'
+
+defineOptions({
+  inheritAttrs: false
+})
+
+const props = defineProps<{
+	label?: string,
+    errors?: string[],
+}>()
+const modelValue = defineModel<string|null>();
+const id = useId()
+</script>
+
+<template lang="pug">
+    label.control-label(:for="id", v-if="props.label") {{ props.label }}
+    input.form-control(:id="id" v-model="modelValue" v-bind="$attrs")
+    .help-block(v-if="props.errors" v-for="error in props.errors") {{ error }}
+</template>
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/input/select.vue b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/input/select.vue
new file mode 100644
index 000000000..52d365618
--- /dev/null
+++ b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/input/select.vue
@@ -0,0 +1,31 @@
+<script setup lang="ts">
+import { useId, watchEffect } from 'vue'
+
+defineOptions({
+  inheritAttrs: false
+})
+
+const props = defineProps<{
+	label: string
+	choices: Array<[string, string]>
+    errors?: string[]
+}>()
+const modelValue = defineModel<string|null>();
+const id = useId()
+
+watchEffect(() => {
+    if (props.choices.length === 1) {
+        modelValue.value = props.choices[0][0]
+    } else if (props.choices.length < 1) {
+        modelValue.value = null
+    }
+})
+</script>
+
+<template lang="pug">
+    template(v-if="choices.length >= 1")
+        label.control-label(:for="id") {{ props.label }}
+        select.form-control(:id="id" v-model="modelValue" v-bind="$attrs")
+            option(v-for="choice in props.choices" :key="choice[0]" :value="choice[0]") {{ choice[1] }}
+        .help-block(v-if="props.errors" v-for="error in props.errors") {{ error }}
+</template>
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/optional-select.vue b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/optional-select.vue
deleted file mode 100644
index ac738b056..000000000
--- a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/optional-select.vue
+++ /dev/null
@@ -1,18 +0,0 @@
-<script setup lang="ts">
-import { useId } from 'vue'
-
-const props = defineProps<{
-	label: string
-	choices: [string, string][]
-}>()
-const modelValue = defineModel<string|null>();
-const id = useId()
-</script>
-
-<template lang="pug">
-    template(v-if="choices.length >= 1")
-        label(:for="id") {{ props.label }}
-        select.form-control(:id="id" v-model="modelValue")
-            // TODO: persist/v-model
-            option(v-for="choice in props.choices" :key="choice[0]" :value="choice[0]") {{ choice[1] }}
-</template>
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/style-settings.vue b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/style-settings.vue
index b8910f8f0..eb6cf7390 100644
--- a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/style-settings.vue
+++ b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/style-settings.vue
@@ -1,45 +1,49 @@
 <script setup lang="ts">
-import { computed, watchEffect } from 'vue'
-import OptionalSelect from './optional-select.vue'
-import FieldSettings from './field-settings.vue'
+import { computed, watchEffect } from "vue";
+import FieldSettings from "./field-settings.vue";
+
+const gettext = (window as any).gettext;
 
 const props = defineProps<{
-	styles: any, // TODO
-	variables: any, // TODO
-	style?: string,
-}>()
+	styles: Styles;
+	variables: VariableConfig
+	style?: string;
+}>();
 
-const layout = defineModel()
+const layout = defineModel<LayoutData>();
 
 const styleData = computed(() => {
 	if (!props.style || !(props.style in props.styles)) {
-		return null
+		return null;
 	}
-	return props.styles[props.style]
-})
+	return props.styles[props.style];
+});
 
 watchEffect(() => {
 	// TODO: this seems wrooong
-    if (!('fields' in layout.value)) {
-        layout.value.fields = {}
-    }
+	if (!("fields" in layout.value)) {
+		layout.value.fields = {};
+	}
 	if (props.style) {
 		for (const field of props.styles[props.style].fields) {
 			if (!(field.identifier in layout.value.fields)) {
-				layout.value.fields[field.identifier] = {entries: JSON.parse(JSON.stringify(field.default_entries)), overflow: null}
+				layout.value.fields[field.identifier] = {
+					entries: JSON.parse(JSON.stringify(field.default_entries)),
+					overflow: null,
+				};
 			}
 		}
 	}
-})
+});
 </script>
 
 <template lang="pug">
-    h2.h3 Form Fields
+    h2.h3 {{ gettext("Field Groups") }}
     FieldSettings(v-if="styleData"
                   v-for="(field, fieldId) in styleData.fields"
                   v-model="layout.fields[field.identifier]"
                   :field="field"
-                  :overflows="styleData.fields.slice(fieldId+1).filter(x => x.entry_type === field.entry_type)"
-                  :variables="variables"
+                  :overflows="styleData.fields.slice(fieldId + 1).filter(x => x.entry_type === field.entry_type)"
+                  :variables="variables[field.entry_type]"
                 )
 </template>
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/text-content.vue b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/text-content.vue
new file mode 100644
index 000000000..defc8b6a7
--- /dev/null
+++ b/src/pretix/plugins/wallet/static/pretixplugins/wallet/components/text-content.vue
@@ -0,0 +1,63 @@
+<script setup lang="ts">
+import { computed, reactive } from 'vue'
+import Select from './input/select.vue'
+import Input from './input/input.vue'
+
+const gettext = (window as any).gettext
+
+const props = defineProps<{
+	variables: Variables
+}>()
+const entry = defineModel<FieldEntry>({ required: true })
+
+const selectChoices = computed(() =>{
+    const choices = Object.entries(props.variables).map(([k,v]): [string, string] => [k, v.label])
+    choices.push(["other", gettext("Other…")])
+    return choices
+});
+
+const selection = computed({
+    get() {
+        if (entry.value.type === 'placeholder') {
+            return entry.value.content
+        } else if (entry.value.type === 'text') {
+            return "other"
+        } else {
+            throw new Error(`Unknown entry type "${entry.value.type}"`);
+        }
+    },
+    set(newValue) { 
+        if (newValue == "other") {
+            entry.value.type = "text"
+            entry.value.content = "";
+        } else {
+            entry.value.type = "placeholder"
+            entry.value.content = newValue
+        }
+    }
+})
+
+const textContent = computed({
+    get() {
+        if (entry.value.type === 'placeholder') {
+            return ""
+        } else if (entry.value.type === 'text') {
+            return entry.value.content
+        } else {
+            throw new Error(`Unknown entry type "${entry.value.type}"`);
+        }
+    },
+    set(newValue) { 
+        entry.value.content = newValue
+    }
+})
+
+</script>
+
+<template lang="pug">
+    Select(:label="gettext('Content')"
+        v-model="selection"
+        :choices="selectChoices"
+    )
+    Input(v-model="textContent" v-if="selection === 'other'")
+</template>
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/index.d.ts b/src/pretix/plugins/wallet/static/pretixplugins/wallet/index.d.ts
new file mode 100644
index 000000000..1f1c451dc
--- /dev/null
+++ b/src/pretix/plugins/wallet/static/pretixplugins/wallet/index.d.ts
@@ -0,0 +1,41 @@
+type FieldGroupDefinition = {
+	identifier: string;
+	entry_type: string;
+	name: string;
+	default_entries: FieldConfig[];
+};
+
+type Style = {
+	identifier: string;
+	name: string;
+	fields: FieldGroupDefinition[];
+};
+
+type Variable = {
+    label: string
+};
+
+type Styles = Record<string, Style>;
+type Variables = Record<string, Variable>;
+type VariableConfig = Record<string, Variables>;
+
+type FieldEntry = {
+    type: 'placeholder' | 'text';
+    label: string; // TODO i18n
+    content: string;
+}
+
+type FieldConfig = {
+	entries: Array<FieldEntry>;
+	overflow: string | null;
+};
+
+type LayoutData = {
+	fields?: Record<string, FieldConfig>;
+};
+
+type Layout = {
+	name?: string;
+	style?: string;
+	layout?: LayoutData;
+};
diff --git a/src/pretix/plugins/wallet/static/pretixplugins/wallet/main.ts b/src/pretix/plugins/wallet/static/pretixplugins/wallet/main.ts
index ec20a3924..b727795b4 100644
--- a/src/pretix/plugins/wallet/static/pretixplugins/wallet/main.ts
+++ b/src/pretix/plugins/wallet/static/pretixplugins/wallet/main.ts
@@ -1,8 +1,9 @@
 import { createApp } from 'vue'
 import App from './components/app.vue'
 
-const app = createApp(App)
-app.mount('#editor')
+const mountEl = document.querySelector<HTMLElement>('#editor')!
+const app = createApp(App, mountEl.dataset)
+app.mount(mountEl)
 
 app.config.errorHandler = (error, _vm, info) => {
 	// vue fatals on errors by default, which is a weird choice
diff --git a/src/pretix/plugins/wallet/styles.py b/src/pretix/plugins/wallet/styles.py
index c851281cb..a4329b2cc 100644
--- a/src/pretix/plugins/wallet/styles.py
+++ b/src/pretix/plugins/wallet/styles.py
@@ -4,6 +4,8 @@ import enum
 from django.utils.translation import gettext_lazy as _
 from django.core.exceptions import ValidationError
 from i18nfield.strings import LazyI18nString
+
+from pretix.base.pdf import get_images, get_variables
 from .models import WalletLayout
 
 
@@ -34,10 +36,10 @@ class PlaceholderFieldType(enum.Enum):
 class PlaceholderField:
     type: PlaceholderFieldType
     label: LazyI18nString
-    value: str
+    content: str
 
     def asdict(self):
-        return {"type": self.type.value, "label": self.label.data, "value": self.value}
+        return {"type": self.type.value, "label": self.label.data, "value": self.content}
 
 
 @dataclass
@@ -178,10 +180,12 @@ class PassLayout:
         self.style = style
         self.layout = layout
 
-    def validate(self):
-        self.validate_fields()
+    def validate(self, event):
+        self.validate_fields(event)
+
+    def validate_fields(self, event):
+        placeholders = {"text": get_variables(event), "image": get_images(event)}
 
-    def validate_fields(self):
         style_fields = self.style.fields
         if "fields" not in self.layout:
             raise ValidationError(_("Layout did not contain any fields"))
@@ -192,10 +196,16 @@ class PassLayout:
         for fieldgroup in style_fields:
             layout_field_data = layout_fields.get(fieldgroup.identifier, {})
             if fieldgroup.min_entries and fieldgroup.min_entries < len(
-                layout_field_data.get('entries')
+                layout_field_data.get('entries', [])
             ):
                 raise ValidationError(
                     _("At least {min_entries} must be specified for {name}").format(
                         min_entries=fieldgroup.min_entries, name=fieldgroup.name
                     )
                 )
+            # TODO: move field validation to json schema
+            for entry in layout_field_data.get('entries', []):
+                if entry['type'] not in ('placeholder', fieldgroup.entry_type.value):
+                    raise ValidationError(_("Placeholder of wrong type \"{type}\" in {name}").format(type=entry['type'], name="fieldgroup.name"))
+                if entry['type'] == 'placeholder' and entry['content'] not in placeholders[fieldgroup.entry_type.value]:
+                    raise ValidationError(_("Unknown placeholder {name}").format(name=entry['content']))
\ No newline at end of file
diff --git a/src/pretix/plugins/wallet/templates/pretixplugins/wallet/edit.html b/src/pretix/plugins/wallet/templates/pretixplugins/wallet/edit.html
index e0d869cbb..a2b79b7a8 100644
--- a/src/pretix/plugins/wallet/templates/pretixplugins/wallet/edit.html
+++ b/src/pretix/plugins/wallet/templates/pretixplugins/wallet/edit.html
@@ -10,13 +10,14 @@
 {% block title %}{% trans "Wallet layouts" %}{% endblock %}
 
 {% block content %}
-    <h1>{% trans "Edit layout" %}</h1>
+    <h1>{% trans "Edit layout" %} {{ object.name }} </h1>
         {{ styles|json_script:"styles" }}
         {{ variables|json_script:"variables" }}
         {{ form.errors|json_script:"form_errors" }}
+        {{ layout|json_script:"layout" }}
         <form method="post">
             {% csrf_token %}
-            <div id="editor"></div>
+            <div id="editor">This is a test</div>
         </form>
     {% vite_hmr %}
     {% vite_asset "src/pretix/plugins/wallet/static/pretixplugins/wallet/main.ts" %}
diff --git a/src/pretix/plugins/wallet/views.py b/src/pretix/plugins/wallet/views.py
index 596c4f424..cb346289b 100644
--- a/src/pretix/plugins/wallet/views.py
+++ b/src/pretix/plugins/wallet/views.py
@@ -4,7 +4,7 @@ from django.http import Http404
 from django.shortcuts import redirect
 from django.urls import reverse
 from django.views.generic import FormView, ListView, CreateView, UpdateView
-from pretix.base.pdf import get_variables
+from pretix.base.pdf import get_images, get_variables
 from pretix.control.permissions import EventPermissionRequiredMixin
 from .styles import PassLayout, get_platform_styles, get_platforms
 from .models import WalletLayout
@@ -14,7 +14,9 @@ from django import forms
 from django.core.exceptions import ValidationError
 from i18nfield.fields import I18nCharField
 from i18nfield.forms import I18nModelForm
-
+from pretix.api.serializers.i18n import I18nAwareModelSerializer
+from rest_framework import serializers
+from rest_framework.renderers import JSONRenderer
 # TODO: should this even be a list view?
 class LayoutListView(EventPermissionRequiredMixin, ListView):
     model = WalletLayout
@@ -33,7 +35,7 @@ class LayoutListView(EventPermissionRequiredMixin, ListView):
 
 
 class LayoutEditForm(forms.ModelForm):
-    style = forms.TypedChoiceField()
+    style = forms.ChoiceField()
 
     def __init__(self, **kwargs):
         self.platform = kwargs.pop('platform')
@@ -43,14 +45,14 @@ class LayoutEditForm(forms.ModelForm):
         model = WalletLayout
         fields = ("name","style","layout")
 
-    def __init__(self, platform, **kwargs):
+    def __init__(self, event, platform, **kwargs):
         super().__init__(**kwargs)
+        self.event = event
         self.platform = platform
         self.platform_styles = get_platform_styles(platform)
         self.fields["style"].choices = [
             (id, style.name) for id, style in self.platform_styles.items()
         ]
-        self.fields["style"].coerce = self.coerce_style
 
     def coerce_style(self, value):
         return self.platform_styles[value]
@@ -65,11 +67,28 @@ class LayoutEditForm(forms.ModelForm):
     def clean(self):
         if "style" in self.cleaned_data and "layout" in self.cleaned_data:
             layout = PassLayout(
-                style=self.cleaned_data["style"], layout=self.cleaned_data["layout"]
+                style=self.coerce_style(self.cleaned_data["style"]), layout=self.cleaned_data["layout"]
             )
-            layout.validate()
+            layout.validate(self.event)
         return self.cleaned_data
 
+class LayoutSerializer(I18nAwareModelSerializer):
+    # # TODO: only necessary if we save through this serializer
+    # style = serializers.ChoiceField(choices={})
+
+    # def __init__(self, *args, platform, **kwargs):
+    #     super().__init__(*args, **kwargs)
+    #     self.platform = platform
+    #     self.platform_styles = get_platform_styles(platform)
+    #     self.fields["style"].choices = [
+    #         (id, style.name) for id, style in self.platform_styles.items()
+    #     ]
+
+
+    class Meta:
+        model = WalletLayout
+        fields = ("name","style","layout")
+
 class LayoutEditorView(EventPermissionRequiredMixin, UpdateView):
     template_name = "pretixplugins/wallet/edit.html"
     form_class = LayoutEditForm
@@ -83,6 +102,7 @@ class LayoutEditorView(EventPermissionRequiredMixin, UpdateView):
 
     def get_form_kwargs(self) -> dict[str, Any]:
         kwargs = super().get_form_kwargs()
+        kwargs['event'] = self.request.event
         kwargs["platform"] = self.platform
         return kwargs
 
@@ -98,11 +118,25 @@ class LayoutEditorView(EventPermissionRequiredMixin, UpdateView):
         context["styles"] = {
             id: style.asdict() for id, style in self.get_platform_styles().items()
         }
+        if self.request.method == "POST":
+            form = self.get_form()
+            if not form.is_valid():
+                layout_data = LayoutSerializer(self.object).data
+                layout_data.update(form.cleaned_data)
+                context['layout'] = layout_data
+            else:
+                context["layout"] = LayoutSerializer(self.object).data
+        else:
+            context["layout"] = LayoutSerializer(self.object).data
+
         context["variables"] = {
             "text": {
                 varname: {"label": var["label"], "editor_sample": var["editor_sample"]}
                 for varname, var in get_variables(self.request.event).items()
-            }
+            },
+            "image": {
+                varname: {"label": var['label']} for varname, var in get_images(self.request.event).items()
+            } | {"poweredby": {"label": _("pretix-Logo")}} # TODO: image upload
         }
         return context