diff --git a/src/pretix/control/forms/event.py b/src/pretix/control/forms/event.py
index 1de4b3167..b81093cf1 100644
--- a/src/pretix/control/forms/event.py
+++ b/src/pretix/control/forms/event.py
@@ -47,11 +47,6 @@ class EventWizardFoundationForm(forms.Form):
     )
     has_subevents = forms.BooleanField(
         label=_("This is an event series"),
-        help_text=_('Only recommended for advanced users. If this feature is enabled, this will not only be a '
-                    'single event but a series of very similar events that are handled within a single shop. '
-                    'The single events inside the series can only differ in date, time, location, prices and '
-                    'quotas, but not in other settings, and buying tickets across multiple of these events at '
-                    'the same time is possible. You cannot change this setting for this event later.'),
         required=False,
     )
 
diff --git a/src/pretix/control/templates/pretixcontrol/events/create_foundation.html b/src/pretix/control/templates/pretixcontrol/events/create_foundation.html
index a673382c3..c8bfca40a 100644
--- a/src/pretix/control/templates/pretixcontrol/events/create_foundation.html
+++ b/src/pretix/control/templates/pretixcontrol/events/create_foundation.html
@@ -3,8 +3,51 @@
 {% load bootstrap3 %}
 {% block form %}
     {% bootstrap_field form.organizer layout="horizontal" %}
+    <div class="form-group">
+        <label class="col-md-3 control-label">Event type</label>
+        <div class="col-md-9">
+            <div class="big-radio radio">
+                <label>
+                    <input type="radio" value="" name="{{ form.has_subevents.html_name }}">
+                    <span class="fa fa-calendar-o"></span>
+                    <strong>{% trans "Singular event or non-event shop" %}</strong><br>
+                    <div class="help-block">
+                        {% blocktrans trimmed %}
+                            An event with individual configuration. If you create more events later, you can copy
+                            the event to save yourself some work.
+                        {% endblocktrans %}
+                    </div>
+                    <div class="help-block">
+                        {% blocktrans trimmed %}
+                            Examples: Conferences, workshops, trade fairs, one-off concerts, sale of digital content,
+                            multi-day events with combination tickets.
+                        {% endblocktrans %}
+                    </div>
+                </label>
+            </div>
+            <div class="big-radio radio">
+                <label>
+                    <input type="radio" value="on" name="{{ form.has_subevents.html_name }}">
+                    <span class="fa fa-calendar"></span>
+                    <strong>{% trans "Event series or time slot booking" %}</strong>
+                    <div class="help-block">
+                        {% blocktrans trimmed %}
+                            A series of events that share the same configuration. They can still be different in
+                            their dates, locations, prices, and capacities.
+                        {% endblocktrans %}
+                    </div>
+                    <div class="help-block">
+                        {% blocktrans trimmed %}
+                            Examples: Multiple presentations of the same show, same concert in multiple locations,
+                            museums, libraries, or swimming pools,
+                            events that need to be booked together in one cart.
+                        {% endblocktrans %}
+                    </div>
+                </label>
+            </div>
+        </div>
+    </div>
     {% bootstrap_field form.locales layout="horizontal" %}
-    {% bootstrap_field form.has_subevents layout="horizontal" %}
     <p>
         <span class="fa fa-info-circle"></span>
         {% trans "Please note that you will only be able to delete your event until the first order has been created." %}
diff --git a/src/pretix/static/pretixcontrol/scss/_forms.scss b/src/pretix/static/pretixcontrol/scss/_forms.scss
index 561679f3f..877a19712 100644
--- a/src/pretix/static/pretixcontrol/scss/_forms.scss
+++ b/src/pretix/static/pretixcontrol/scss/_forms.scss
@@ -430,6 +430,21 @@ table td > .checkbox input[type="checkbox"] {
     }
   }
 }
+.form-horizontal .big-radio {
+  border: 2px solid #ccc;
+  padding: 0;
+  border-radius: $border-radius-base;
+  label {
+    padding: 15px 15px 15px 30px;
+  }
+
+  .help-block {
+    margin-bottom: 0;
+  }
+}
+.form-horizontal .big-radio:not(:last-child) {
+  margin-bottom: 15px;
+}
 .accordion-radio {
   display: block;
   margin: 0;