diff --git a/src/pretix/base/migrations/0001_initial.py b/src/pretix/base/migrations/0001_initial.py
index 3240da3ea..3ce22946c 100644
--- a/src/pretix/base/migrations/0001_initial.py
+++ b/src/pretix/base/migrations/0001_initial.py
@@ -10,6 +10,7 @@ def initial_user(apps, schema_editor):
     user = User(email='admin@localhost')
     user.is_staff = True
     user.is_superuser = True
+    user.needs_password_change = True
     user.password = make_password('admin')
     user.save()