diff --git a/src/pretix/base/pdf.py b/src/pretix/base/pdf.py
index bb08e7838..aece9a6e5 100644
--- a/src/pretix/base/pdf.py
+++ b/src/pretix/base/pdf.py
@@ -435,7 +435,7 @@ DEFAULT_VARIABLES = OrderedDict((
         "label": _("Validity end date"),
         "editor_sample": _("2017-05-31"),
         "evaluate": lambda op, order, ev: date_format(
-            now().astimezone(timezone(ev.settings.timezone)),
+            op.valid_until.astimezone(timezone(ev.settings.timezone)),
             "SHORT_DATE_FORMAT"
         ) if op.valid_until else ""
     }),