diff --git a/doc/api/resources/items.rst b/doc/api/resources/items.rst
index a8d747076..cebc10a3a 100644
--- a/doc/api/resources/items.rst
+++ b/doc/api/resources/items.rst
@@ -64,6 +64,12 @@ original_price                        money (string)             An original pri
 require_approval                      boolean                    If ``True``, orders with this product will need to be
                                                                  approved by the event organizer before they can be
                                                                  paid.
+generate_tickets                      boolean                    If ``False``, tickets are never generated for this
+                                                                 product, regardless of other settings. If ``True``,
+                                                                 tickets are generated even if this is a
+                                                                 non-admission or add-on product, regardless of event
+                                                                 settings. If this is ``null``, regular ticketing
+                                                                 rules apply.
 has_variations                        boolean                    Shows whether or not this item has variations.
 variations                            list of objects            A list with one object for each variation of this item.
                                                                  Can be empty. Only writable during creation,
@@ -111,6 +117,10 @@ addons                                list of objects            Definition of a
 
    The ``sales_channels`` attribute has been added.
 
+.. versionchanged:: 2.4
+
+   The ``generate_tickets`` attribute has been added.
+
 Notes
 -----
 Please note that an item either always has variations or never has. Once created with variations the item can never
@@ -174,6 +184,7 @@ Endpoints
             "max_per_order": null,
             "checkin_attention": false,
             "has_variations": false,
+            "generate_tickets": null,
             "require_approval": false,
             "variations": [
               {
@@ -256,6 +267,7 @@ Endpoints
         "require_voucher": false,
         "hide_without_voucher": false,
         "allow_cancel": true,
+        "generate_tickets": null,
         "min_per_order": null,
         "max_per_order": null,
         "checkin_attention": false,
@@ -323,6 +335,7 @@ Endpoints
         "require_voucher": false,
         "hide_without_voucher": false,
         "allow_cancel": true,
+        "generate_tickets": null,
         "min_per_order": null,
         "max_per_order": null,
         "checkin_attention": false,
@@ -379,6 +392,7 @@ Endpoints
         "allow_cancel": true,
         "min_per_order": null,
         "max_per_order": null,
+        "generate_tickets": null,
         "checkin_attention": false,
         "has_variations": true,
         "require_approval": false,
@@ -462,6 +476,7 @@ Endpoints
         "available_until": null,
         "require_voucher": false,
         "hide_without_voucher": false,
+        "generate_tickets": null,
         "allow_cancel": true,
         "min_per_order": null,
         "max_per_order": null,
diff --git a/src/pretix/api/serializers/item.py b/src/pretix/api/serializers/item.py
index 79d4b3055..43ee660e5 100644
--- a/src/pretix/api/serializers/item.py
+++ b/src/pretix/api/serializers/item.py
@@ -79,7 +79,7 @@ class ItemSerializer(I18nAwareModelSerializer):
                   'position', 'picture', 'available_from', 'available_until',
                   'require_voucher', 'hide_without_voucher', 'allow_cancel',
                   'min_per_order', 'max_per_order', 'checkin_attention', 'has_variations',
-                  'variations', 'addons', 'original_price', 'require_approval')
+                  'variations', 'addons', 'original_price', 'require_approval', 'generate_tickets')
         read_only_fields = ('has_variations', 'picture')
 
     def get_serializer_context(self):
diff --git a/src/pretix/api/serializers/order.py b/src/pretix/api/serializers/order.py
index e254700dc..56c1e8d0b 100644
--- a/src/pretix/api/serializers/order.py
+++ b/src/pretix/api/serializers/order.py
@@ -114,9 +114,7 @@ class PositionDownloadsField(serializers.Field):
         if instance.order.status != Order.STATUS_PAID:
             if instance.order.status != Order.STATUS_PENDING or instance.order.require_approval or not instance.order.event.settings.ticket_download_pending:
                 return []
-        if instance.addon_to_id and not instance.order.event.settings.ticket_download_addons:
-            return []
-        if not instance.item.admission and not instance.order.event.settings.ticket_download_nonadm:
+        if not instance.generate_ticket:
             return []
 
         request = self.context['request']
diff --git a/src/pretix/api/views/order.py b/src/pretix/api/views/order.py
index 27b33a10e..875a060cd 100644
--- a/src/pretix/api/views/order.py
+++ b/src/pretix/api/views/order.py
@@ -456,10 +456,8 @@ class OrderPositionViewSet(mixins.DestroyModelMixin, viewsets.ReadOnlyModelViewS
 
         if pos.order.status != Order.STATUS_PAID:
             raise PermissionDenied("Downloads are not available for unpaid orders.")
-        if pos.addon_to_id and not request.event.settings.ticket_download_addons:
-            raise PermissionDenied("Downloads are not enabled for add-on products.")
-        if not pos.item.admission and not request.event.settings.ticket_download_nonadm:
-            raise PermissionDenied("Downloads are not enabled for non-admission products.")
+        if not pos.generate_ticket:
+            raise PermissionDenied("Downloads are not enabled for this product.")
 
         ct = CachedTicket.objects.filter(
             order_position=pos, provider=provider.identifier, file__isnull=False
diff --git a/src/pretix/base/migrations/0108_auto_20190201_1527.py b/src/pretix/base/migrations/0108_auto_20190201_1527.py
new file mode 100644
index 000000000..ba0f257f6
--- /dev/null
+++ b/src/pretix/base/migrations/0108_auto_20190201_1527.py
@@ -0,0 +1,21 @@
+# Generated by Django 2.1.5 on 2019-02-01 15:27
+
+from django.db import migrations, models
+import django.db.models.deletion
+import jsonfallback.fields
+import pretix.base.models.fields
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('pretixbase', '0107_auto_20190129_1337'),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name='item',
+            name='generate_tickets',
+            field=models.NullBooleanField(verbose_name='Allow ticket download'),
+        ),
+    ]
diff --git a/src/pretix/base/models/items.py b/src/pretix/base/models/items.py
index 3f177eef9..d40a7d6b8 100644
--- a/src/pretix/base/models/items.py
+++ b/src/pretix/base/models/items.py
@@ -287,6 +287,10 @@ class Item(LoggedModel):
         ),
         default=False
     )
+    generate_tickets = models.NullBooleanField(
+        verbose_name=_("Generate tickets"),
+        blank=True, null=True,
+    )
     position = models.IntegerField(
         default=0
     )
diff --git a/src/pretix/base/models/orders.py b/src/pretix/base/models/orders.py
index 00d4ec6da..a92cacb14 100644
--- a/src/pretix/base/models/orders.py
+++ b/src/pretix/base/models/orders.py
@@ -689,9 +689,7 @@ class Order(LockModel, LoggedModel):
     @property
     def positions_with_tickets(self):
         for op in self.positions.all():
-            if op.addon_to_id and not self.event.settings.ticket_download_addons:
-                continue
-            if not op.item.admission and not self.event.settings.ticket_download_nonadm:
+            if not op.generate_ticket:
                 continue
             yield op
 
@@ -1579,6 +1577,15 @@ class OrderPosition(AbstractPosition):
     def sort_key(self):
         return self.addon_to.positionid if self.addon_to else self.positionid, self.addon_to_id or 0
 
+    @property
+    def generate_ticket(self):
+        if self.item.generate_tickets is not None:
+            return self.item.generate_tickets
+        return (
+            (self.order.event.settings.ticket_download_addons or not self.addon_to_id) and
+            (self.event.settings.ticket_download_nonadm or self.item.admission)
+        )
+
     @classmethod
     def transform_cart_positions(cls, cp: List, order) -> list:
         from . import Voucher
diff --git a/src/pretix/control/forms/item.py b/src/pretix/control/forms/item.py
index de865148f..29f704896 100644
--- a/src/pretix/control/forms/item.py
+++ b/src/pretix/control/forms/item.py
@@ -297,6 +297,16 @@ class ItemCreateForm(I18nModelForm):
         ]
 
 
+class TicketNullBooleanSelect(forms.NullBooleanSelect):
+    def __init__(self, attrs=None):
+        choices = (
+            ('1', _('Choose automatically depending on event settings')),
+            ('2', _('Yes, if ticket generation is enabled in general')),
+            ('3', _('Never')),
+        )
+        super(forms.NullBooleanSelect, self).__init__(attrs, choices)
+
+
 class ItemUpdateForm(I18nModelForm):
     def __init__(self, *args, **kwargs):
         super().__init__(*args, **kwargs)
@@ -340,6 +350,7 @@ class ItemUpdateForm(I18nModelForm):
             'max_per_order',
             'min_per_order',
             'checkin_attention',
+            'generate_tickets',
             'original_price'
         ]
         field_classes = {
@@ -349,6 +360,7 @@ class ItemUpdateForm(I18nModelForm):
         widgets = {
             'available_from': SplitDateTimePickerWidget(),
             'available_until': SplitDateTimePickerWidget(attrs={'data-date-after': '#id_available_from_0'}),
+            'generate_tickets': TicketNullBooleanSelect()
         }
 
 
diff --git a/src/pretix/control/templates/pretixcontrol/item/index.html b/src/pretix/control/templates/pretixcontrol/item/index.html
index 0fbd42b08..0af425fad 100644
--- a/src/pretix/control/templates/pretixcontrol/item/index.html
+++ b/src/pretix/control/templates/pretixcontrol/item/index.html
@@ -43,6 +43,7 @@
                     <legend>{% trans "Additional settings" %}</legend>
                     {% bootstrap_field form.original_price addon_after=request.event.currency layout="control" %}
                     {% bootstrap_field form.require_approval layout="control" %}
+                    {% bootstrap_field form.generate_tickets layout="control" %}
                     {% for f in plugin_forms %}
                         {% bootstrap_form f layout="control" %}
                     {% endfor %}
diff --git a/src/pretix/control/templates/pretixcontrol/order/index.html b/src/pretix/control/templates/pretixcontrol/order/index.html
index a7d87324b..b09b02836 100644
--- a/src/pretix/control/templates/pretixcontrol/order/index.html
+++ b/src/pretix/control/templates/pretixcontrol/order/index.html
@@ -257,20 +257,18 @@
                                 {% endif %}
                                 {% if not line.canceled %}
                                     <div class="position-buttons">
-                                        {% if not line.addon_to or request.event.settings.ticket_download_addons %}
-                                            {% if line.item.admission or request.event.settings.ticket_download_nonadm %}
-                                                {% for b in download_buttons %}
-                                                    <form action="{% url "control:event.order.download.ticket" code=order.code event=request.event.slug organizer=request.event.organizer.slug position=line.pk output=b.identifier %}"
-                                                            method="post" data-asynctask data-asynctask-download
-                                                            class="form-inline helper-display-inline">
-                                                        {% csrf_token %}
-                                                        <button type="submit"
-                                                                class="btn btn-xs btn-default">
-                                                            <span class="fa {{ b.icon }}"></span> {{ b.text }}
-                                                        </button>
-                                                    </form>
-                                                {% endfor %}
-                                            {% endif %}
+                                        {% if line.generate_ticket %}
+                                            {% for b in download_buttons %}
+                                                <form action="{% url "control:event.order.download.ticket" code=order.code event=request.event.slug organizer=request.event.organizer.slug position=line.pk output=b.identifier %}"
+                                                        method="post" data-asynctask data-asynctask-download
+                                                        class="form-inline helper-display-inline">
+                                                    {% csrf_token %}
+                                                    <button type="submit"
+                                                            class="btn btn-xs btn-default">
+                                                        <span class="fa {{ b.icon }}"></span> {{ b.text }}
+                                                    </button>
+                                                </form>
+                                            {% endfor %}
                                         {% endif %}
                                         {% eventsignal event "pretix.control.signals.order_position_buttons" order=order position=line request=request %}
                                     </div>
diff --git a/src/pretix/control/views/orders.py b/src/pretix/control/views/orders.py
index 26e560739..864bca541 100644
--- a/src/pretix/control/views/orders.py
+++ b/src/pretix/control/views/orders.py
@@ -301,10 +301,8 @@ class OrderDownload(AsyncAction, OrderView):
             return self.error(_('You requested an invalid ticket output type.'))
         if not self.order_position:
             raise Http404(_('Unknown order code or not authorized to access this order.'))
-        if 'position' in kwargs and (self.order_position.addon_to and not self.request.event.settings.ticket_download_addons):
-            return self.error(_('Ticket download is not enabled for add-on products.'))
-        if 'position' in kwargs and (not self.order_position.item.admission and not self.request.event.settings.ticket_download_nonadm):
-            return self.error(_('Ticket download is not enabled for non-admission products.'))
+        if 'position' in kwargs and not self.order_position.generate_ticket:
+            return self.error(_('Ticket download is not enabled for this product.'))
 
         ct = self.get_last_ct()
         if ct:
diff --git a/src/pretix/plugins/ticketoutputpdf/exporters.py b/src/pretix/plugins/ticketoutputpdf/exporters.py
index aef6acdab..ed7cb7e36 100644
--- a/src/pretix/plugins/ticketoutputpdf/exporters.py
+++ b/src/pretix/plugins/ticketoutputpdf/exporters.py
@@ -77,9 +77,7 @@ class AllTicketsPDF(BaseExporter):
             )
 
         for op in qs:
-            if op.addon_to_id and not self.event.settings.ticket_download_addons:
-                continue
-            if not op.item.admission and not self.event.settings.ticket_download_nonadm:
+            if not op.generate_ticket:
                 continue
 
             with language(op.order.locale):
diff --git a/src/pretix/presale/templates/pretixpresale/event/fragment_cart.html b/src/pretix/presale/templates/pretixpresale/event/fragment_cart.html
index 4b8a9c207..d495c1f94 100644
--- a/src/pretix/presale/templates/pretixpresale/event/fragment_cart.html
+++ b/src/pretix/presale/templates/pretixpresale/event/fragment_cart.html
@@ -56,20 +56,18 @@
             {% endif %}
         </div>
 
-        {% if download and line.item.admission|default:event.settings.ticket_download_nonadm %}
+        {% if download and line.generate_ticket %}
             <div class="download-desktop">
-                {% if not line.addon_to or event.settings.ticket_download_addons %}
-                    {% for b in download_buttons %}
-                        <form action="{% eventurl event "presale:event.order.download" secret=order.secret order=order.code output=b.identifier position=line.id %}"
-                                method="post" data-asynctask data-asynctask-download class="download-btn-form">
-                            {% csrf_token %}
-                            <button type="submit"
-                                    class="btn btn-sm {% if b.identifier == "pdf" %}btn-primary{% else %}btn-default{% endif %}">
-                                <span class="fa {{ b.icon }}"></span> {{ b.text }}
-                            </button>
-                        </form>
-                    {% endfor %}
-                {% endif %}
+                {% for b in download_buttons %}
+                    <form action="{% eventurl event "presale:event.order.download" secret=order.secret order=order.code output=b.identifier position=line.id %}"
+                            method="post" data-asynctask data-asynctask-download class="download-btn-form">
+                        {% csrf_token %}
+                        <button type="submit"
+                                class="btn btn-sm {% if b.identifier == "pdf" %}btn-primary{% else %}btn-default{% endif %}">
+                            <span class="fa {{ b.icon }}"></span> {{ b.text }}
+                        </button>
+                    </form>
+                {% endfor %}
             </div>
         {% elif line.addon_to %}
             <div class="count">&nbsp;</div>
@@ -149,20 +147,18 @@
                 {% endif %}
             {% endif %}
         </div>
-        {% if download and line.item.admission|default:event.settings.ticket_download_nonadm %}
+        {% if download and line.generate_ticket %}
             <div class="download-mobile">
-                {% if not line.addon_to or event.settings.ticket_download_addons %}
-                    {% for b in download_buttons %}
-                        <form action="{% eventurl event "presale:event.order.download" secret=order.secret order=order.code output=b.identifier position=line.id %}"
-                            method="post" data-asynctask data-asynctask-download class="download-btn-form">
-                            {% csrf_token %}
-                            <button type="submit"
-                               class="btn btn-sm {% if b.identifier == "pdf" %}btn-primary{% else %}btn-default{% endif %}">
-                                <span class="fa {{ b.icon }}"></span> {{ b.text }}
-                            </button>
-                        </form>
-                    {% endfor %}
-                {% endif %}
+                {% for b in download_buttons %}
+                    <form action="{% eventurl event "presale:event.order.download" secret=order.secret order=order.code output=b.identifier position=line.id %}"
+                        method="post" data-asynctask data-asynctask-download class="download-btn-form">
+                        {% csrf_token %}
+                        <button type="submit"
+                           class="btn btn-sm {% if b.identifier == "pdf" %}btn-primary{% else %}btn-default{% endif %}">
+                            <span class="fa {{ b.icon }}"></span> {{ b.text }}
+                        </button>
+                    </form>
+                {% endfor %}
             </div>
         {% endif %}
         <div class="clearfix"></div>
diff --git a/src/pretix/presale/views/order.py b/src/pretix/presale/views/order.py
index 8e0bf508a..2a1f52cee 100644
--- a/src/pretix/presale/views/order.py
+++ b/src/pretix/presale/views/order.py
@@ -102,8 +102,7 @@ class OrderDetails(EventViewMixin, OrderDetailMixin, CartMixin, TemplateView):
             order=self.order
         )
         ctx['can_download_multi'] = any([b['multi'] for b in self.download_buttons]) and (
-            self.request.event.settings.ticket_download_nonadm or
-            [p.item.admission for p in ctx['cart']['positions']].count(True) > 1
+            [p.generate_ticket for p in ctx['cart']['positions']].count(True) > 1
         )
         ctx['invoices'] = list(self.order.invoices.all())
         can_generate_invoice = (
@@ -685,10 +684,8 @@ class OrderDownload(EventViewMixin, OrderDetailMixin, AsyncAction, View):
             raise Http404(_('Unknown order code or not authorized to access this order.'))
         if not self.order.ticket_download_available:
             return self.error(_('Ticket download is not (yet) enabled for this order.'))
-        if 'position' in kwargs and (self.order_position.addon_to and not self.request.event.settings.ticket_download_addons):
-            return self.error(_('Ticket download is not enabled for add-on products.'))
-        if 'position' in kwargs and (not self.order_position.item.admission and not self.request.event.settings.ticket_download_nonadm):
-            return self.error(_('Ticket download is not enabled for non-admission products.'))
+        if 'position' in kwargs and not self.order_position.generate_ticket:
+            return self.error(_('Ticket download is not enabled for this product.'))
 
         ct = self.get_last_ct()
         if ct:
diff --git a/src/tests/api/test_items.py b/src/tests/api/test_items.py
index cdc1ba166..4ae26aa50 100644
--- a/src/tests/api/test_items.py
+++ b/src/tests/api/test_items.py
@@ -221,6 +221,7 @@ TEST_ITEM_RES = {
     "tax_rule": None,
     "admission": False,
     "position": 0,
+    "generate_tickets": None,
     "picture": None,
     "available_from": None,
     "available_until": None,
diff --git a/src/tests/plugins/badges/test_pdf.py b/src/tests/plugins/badges/test_pdf.py
index 4c9ecf84b..72ada8e72 100644
--- a/src/tests/plugins/badges/test_pdf.py
+++ b/src/tests/plugins/badges/test_pdf.py
@@ -9,6 +9,7 @@ from PyPDF2 import PdfFileReader
 from pretix.base.models import (
     Event, Item, ItemVariation, Order, OrderPosition, Organizer,
 )
+from pretix.base.services.orders import OrderError
 from pretix.plugins.badges.exporters import BadgeExporter
 
 
@@ -43,21 +44,17 @@ def test_generate_pdf(env):
     event, order, shirt = env
     event.badge_layouts.create(name="Default", default=True)
     e = BadgeExporter(event)
-    fname, ftype, buf = e.render({
-        'items': [shirt.pk],
-        'include_pending': False
-    })
-    assert ftype == 'application/pdf'
-    pdf = PdfFileReader(BytesIO(buf))
-    assert pdf.numPages == 0
+    with pytest.raises(OrderError):
+        e.render({
+            'items': [shirt.pk],
+            'include_pending': False
+        })
 
-    fname, ftype, buf = e.render({
-        'items': [],
-        'include_pending': True
-    })
-    assert ftype == 'application/pdf'
-    pdf = PdfFileReader(BytesIO(buf))
-    assert pdf.numPages == 0
+    with pytest.raises(OrderError):
+        e.render({
+            'items': [],
+            'include_pending': True
+        })
 
     fname, ftype, buf = e.render({
         'items': [shirt.pk],